Securing Your Business With Multi-Factor Authentication

June 25, 2024

Most people expect to enter a username and password to access secure networks and accounts online. They also expect that password protection for sensitive data will stop unauthorized access. Unfortunately, single-factor authentication is no longer enough to fully secure your business networks and resources. Password theft is one of the leading causes of data breaches, with hackers using stolen credentials to access sensitive information and wreak havoc on businesses. However, by taking a multi-layered approach to cyber security that uses multi-factor authentication, you stand a better chance of thwarting bad actors and keeping your business data safe.

Using Technology to Enhance Customer Loyalty Programs

June 23, 2024

How connected is your business? Have you gone so far as to implement the latest technology into your point of sale, marketing efforts, or customer loyalty programs? If not, you’re missing a huge opportunity. Small businesses–establishments with 500 workers or less–comprise 99.9% of the economy, according to the U.S. Small Business Administration. That averages 33,185,550 companies employing about 61.7 million Americans in total. Astoundingly, while small-to-medium businesses make up most of our professional sector, only 38% use specialized technology–like enhancing customer loyalty programs to rival bigger brands.

Zoom Introduces Post-Quantum End-to-End Encryption

June 22, 2024

Zoom Introduces Post-Quantum End-to-End Encryption The security features of Zoom are getting a big boost. Post-quantum end-to-end encryption (E2EE) is now available in Zoom Meetings. This new encryption standard will soon be offered in Zoom Phone and Zoom Rooms. End-to-end encryption scrambles the call’s content so that only the people involved can read it. Businesses that deal with private data during video conferences need this security feature. Why Post-Quantum Encryption?

Building a Mobile App for Your Business: Is It Worth It?

June 21, 2024

Some business owners obsess over the Google algorithm, appeasing it with keywords, clear and concise website layouts, and more. These factors are crucial for ranking highly on SERPs so searchers find that company instead of its competitors but do mobile apps deserve that same consideration? Below are the pros and cons of building a mobile app for your small business. The Benefits Behind App Developments Mobile apps are more than just another small business channel since they prove effective digital tools that enhance what you’ve already built.

Microsoft Outage: Impact on Business Services

June 20, 2024

On May 23, 2024, a Microsoft outage caused widespread disruption to several popular services. These include Bing, Microsoft’s Copilot programming assistant, ChatGPT’s internet search, and DuckDuckGo. The outage began around 3 AM EDT and appeared to affect users in Asia and Europe. Users reported seeing a blank page or an error message when accessing Bing.com. A specific URL worked for Bing search, but the homepage was unavailable. Microsoft’s code-writing tool Copilot was offline on all platforms.

Protecting Your Business from Malvertising

June 19, 2024

Your business operates in a very different space to a few decades back. Before, everyone threw around ideas for cold calls and advertising gimmicks at in-person meetings. Today, business owners and employees are more likely to swap messages online, leverage artificial intelligence, and look up terms like “malvertising” as your business keeps up. Cyberattacks are also a reality, and it's no longer just about phishing or passwords. One threat to businesses emerged in the late 2000s but has gained traction–malvertisements.

Automating Routine Tasks With AI

June 18, 2024

The explosive growth of artificial intelligence has many business owners looking to leverage the technology. One of the best ways to maintain operational efficiency and support greater productivity is to begin automating routine tasks with AI. Discover more below. How AI Can Help With Task Automation AI uses powerful algorithms and machine learning to analyze data and identify patterns to make decisions, provide information, and trigger actions without any human intervention.

How Video Conferencing Technology Is Transforming Meetings

June 16, 2024

Your small business experience might include those popular business conferences, which, at one point, solely used computers and projectors to display charts and graphs as the speaker discussed company statistics or goals. Post-pandemic, these handy technological tools do so much more, including connecting people from different locations to partake in that same meeting from wherever they are. As in-person contact normalizes, does video conferencing technology still have a place at the small business table?

New Ransomware Could Pose a Threat to Businesses

June 15, 2024

In recent months, cybersecurity researchers have found that a new ransomware strain has been affecting certain businesses using Windows desktops and devices that are still relying on old operating systems. Below, we’ll explain how this works and what it could mean for your company, small or large. New ShrinkLocker Ransomware Using Visual Basic Scripting, hackers have released a ransomware strain known as ShrinkLocker. VBScript, a depreciating programming language that once popularly assisted with Microsoft Windows scripting, is now common among malicious activity, allowing the strain to encrypt corporate systems.

Reducing Downtime With Predictive Maintenance

June 14, 2024

When your business experiences an equipment failure, the ripple effects can be widespread and costly. Just a few hours of unplanned downtime can push projects off schedule, interrupt customer service functions, slow down productivity, and affect customer relationships. Longer disruptions can have even more dire consequences, including major revenue losses. What if there was a way to predict when equipment is in danger of failing so you could take action?

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